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About

Built from the inside out.

Most sourcing consultants learn Asia from the buying side. We learned it from both, the buyer side and the factory side.

Simon Caballero — Founder, Buika Elements
Fig. 01Da Nang · 2026
Founder

Simon Caballero

Founder, Buika Elements

I spent over a decade as Head of Purchasing at one of Europe's leading workwear brands, managing production across China, Vietnam, Bangladesh, and Myanmar. That experience taught me how factories actually think: what they optimise for, where the margin is hidden in a FOB price, and when a quality promise is real or aspirational.

I founded Buika Elements because I saw a gap that nobody was filling honestly. Brands going direct to factories were getting capacity, not advice. Brands using agents were getting a middle layer with no real accountability. Neither was what a European brand actually needed.

What I built is different: a network of manufacturers I know personally, a structured way of matching each product to the right country and factory, and the understanding of what European brands need from their Asia supply chain in 2025 — not just product, but compliance documentation, multi-country flexibility, and someone who defends their brief when things get complicated.

Da Nang, Vietnam.
Credentials
16+
Years on the ground in Asia
$200M+
Managed in production volume
50M+
Garments exported
4
Countries of active production
Principles

A few things that define how we operate

  1. Before we recommend a factory, we document your situation. The diagnosis comes before the recommendation — always.

  2. We tell clients which factory we use and why. Transparency is not a risk — it's what makes the relationship work.

  3. Day-to-day technical communication goes directly between client and factory. We set the relationship up so it runs cleanly without us in the middle.

  4. We work with a small number of clients at any given time. Relationships, not volume.

Principle

Relationships, not volume.

Want to understand if Buika Elements is the right fit for your situation?

A 30-minute call is enough. No pitch deck. Just a direct conversation about what you're trying to solve.